Recently, Bloomberg reported that Lenovo Group Ltd., the world’s largest maker of personal computers, plans to expand its smartphone business in three west African countries this year as it builds on a surge in demand in Nigeria. The company may start sales in Ghana and Ivory Coast later in the year. “Smartphones are fast becoming a primary platform for work, entertainment and social networking” in Nigeria, said Graham Braum, Lenovo’s general manager for Africa. Given that Nigeria is Africa’s most populous nation with 170 million people is the next big market for Lenovo following a “successful” entrance in the United Arab Emirates and Saudi Arabia, he said.
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