January 14, 2011

Fighting for the Kenyan Cell Phone Market

In conjunction with it's Africa Rising series, the Wall Street Journal highlighted the fight between major telecoms for the growing cell phone business in Kenya. While the UK's Vodafone Group PLC has dominated the market with a 77% share, India's Bharti Airtel has been steadily growing, and according to the Journal has been capturing 60% of new mobile consumers per month.

The article points out that "telecom is one of the continent's more robust industries as the cellphone market expands to include Internet access, mobile banking, and retail transactions." According to global consulting firm McKinsey, Africa has about 400MM cell phone subscribers, with $12-$15BN in telecom revenue being generated by 2012.

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