December 8, 2010

Seeking Alpha: Africa is 'Final Frontier' for Consumer Goods Companies

A post found here on Seeking Alpha calls Africa the 'Final Frontier' for consumer goods companies looking to find new markets for their products. The article, which cites Goldman Sachs' Jim O'Neill (famous for coining the eponymous 'BRIC' investment moniker), who believes "the combined potential of to 11 largest economies (in Africa) is enormous."

The post also notes that infrastructure problems, notably roads, rails, and electricity, are a major challenge in the continent. Given that however, consumer goods companies seem willing to risk the challenges in order to gain a share of the emerging African market.

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